Wednesday
Dec262007

Will It Flush?

willitflush.jpgIn an admirable if not bizarre attempt at viral marketing, Kohler has put up an interactive flash website in which a flirty plumber lady named Jo asks you to flush various items down a virtual toilet.  Perhaps this is an homage to the Will It Blend people.  You can run your cursor over a basket of marbles, a hand towel, a rubber ducky, and watch short video clips of them being flushed down Kohler’s pride and joy.

And just in case you thought having an attractive woman play the role of the plumber was a challenge to traditional gender roles, if you run your cursor over “Jo”  herself, she giggles and tells you to “stop tickling.”  Ah, misogyny, it just wouldn’t be America without you.

Reader Comments (1)

This might also be a nod to the old Letterman bit Will it Float?

December 27, 2007 | Unregistered Commenterinsignifcantwrangler

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