Ding dong, the witch is dead. The New York Times is putting the kibosh on its Times Select subscription service. But it was so annoying, you say. Why do they want to stop annoying me so?
The move is an acknowledgment by The Times that making Web site visitors pay for content would not bring in as much money as making it available for free and supporting it with advertising.
“We now believe by opening up all our content and unleashing what will be millions and millions of new documents, combined with phenomenal growth, that that will create a revenue stream that will more than exceed the subscription revenue,” [General Manager Vivian] Schiller said.
Well, I get Maureen Dowd for free from now on, so I can know what all the cool kids are talking about. The part I’m most excited about is this:
Starting on Wednesday, access to the archives will be available for free back to 1987, and as well as stories before 1923, which are in the public domain, Schiller said.
Some changes are going to begin appearing as early as tonight. Fantastic.